How to Choose a Blog Niche: 15 Blogging Niches That Make Good Money

by Mercy Mmbone / 6 comments


You know you want to start a blog and become a successful blogger, but you have no idea what to blog about. You’re not sure if your blog will attract readers or whether you’ll end up failing just like the other 90% of startups.

Does any of these sound familiar? You’re not alone.

I’ve been there, before. And believe it or not, many others are also struggling to choose a blog niche.

Finding the perfect niche for your blog should be a top priority. It should come first, even before you create a website.

A niche is important because it establishes you as an authority and helps you become the go-to expert in your industry.

To help you decide on the perfect topics to blog about, I have put together a list of the top 15 blog niches that are profitable.

By the end of this article, you need to have made your decision on what to blog about. You don’t necessarily need to choose any of the blogging niches I’m going to list.

Remember, you should make a choice based on what you really are passionate about.

With that being said, let’s first look at the 4 most important questions you need to ask yourself before you settle for a blog niche.


What are you passionate about?

Passion is the top secret to success.

Your passion should come above everything else if you want to start a profitable blog. When you’re passionate about what you do, you tend to pour your heart and soul into educating your readers about it.

On this website, for example, I blog about freelance writing and blogging because my passion is to help others succeed by sharing my knowledge in these niches.

I enjoy writing blog posts that help others find solutions to their problems. It’s what motivated me to start this blog.

Having said that, I know that many people struggle to put their finger on their passion. If you are not sure of what to blog about, the following 2 questions might give you an idea.

Firstly, which topics are you well-versed in? Think about them and jot them down. More often than not, you are well-read in what you are passionate about.

Secondly, if you were to blog just for the fun of it, what would you blog about? Your passion brings you fulfillment. It is something that you can do without any prospect of financial reward.

When you have answers to these questions, you will be closer to finding a perfect blog niche.

And passions do change.

You may no longer have a passion for what you loved when you were a child. Narrow your decision to what you are passionate about today, and more importantly to what you will still enjoy writing about in the foreseeable future.


Is the blog niche profitable?

Money should never be the driving force of your business.

However, we all need money to live. Don’t we?

Besides, when you make money doing what you love, you get motivated to do it more often and even better.

Therefore, you need to choose a blog niche that you’re passionate about, and at the same time, profitable.

So, how do you identify a profitable niche?

First, there has to be a large number of people looking for information in that niche. You can’t expect to attract non-existent visitors to your blog.

And how do you know that there are plenty of people searching for a particular topic? You can do estimates from keywords research tools such as SEMrush, Google Keyword Planner, and Google Trends.

Google Trends will, for instance, give you a history of your keywords. With such information, you’ll be in a better position to know whether your niche ideas are on the rise or in decline.

Second, are there digital products that you can create and sell to your audience in that niche? What about affiliate marketing?

The more the number of ways you can make money through a blog, the more profitable it can be.

Lastly, you can know that a niche is profitable if there are authority blogs in that niche. The fact that people have been blogging about it for years should mean something.


How much knowledge do you have?

The beauty of blogging is that you don’t have to know everything in your niche of choice to start.

However, it’s much easier to get started when you have background knowledge or you’re willing to learn as you blog.

So, which is the one subject that you know so much about and you would love to put that knowledge to use? It could be something that you did in school or something you like reading about.

If you are torn between several promising niche ideas, always go with the one you are most knowledgeable about.

Most online searchers are looking for solutions to unique problems.

To identify problems to solve in a niche, settle on an audience first. And be as specific as possible.

Then brainstorm and research extensively about the challenges, aspirations, desires, and dreams that the audience has.

Keep in mind that not all problems are created equal. The best problem is that which someone will be willing to pay money to solve.


Who is your competition?

Your competition is basically other top blogs in your niche of choice.

And one question to ask yourself as you research them is whether you are going to offer your audience something better than they offer their audience.

Use  Semrush or Ahrefs to analyze the keywords and backlinks of your competitors to get a good idea of what you’ll be up against.

Lastly, researching your competition might teach you a few things about your audience.

To give you ideas on how to choose a blog niche, here are 15 examples of profitable niches and a brief look at successful blogs in each of them.


1.Personal Finance

oblivious investor


Everybody wants to be successful and one of the best ways to achieve success is to know how to manage your finances. We are all looking for experts to help us know how to better use our money whether it’s at home, when on vacation or even at school. This is, therefore, a profitable niche to consider getting into.

You can make money in this niche through ads and through selling your own products like e-books.

There are dozens of successful personal finance bloggers. One of them is Mike Piper of Oblivious Investor. Mike teaches his audience the ins and outs of investing and earn a full-time living selling his personal finance books.


2.Business Writing

pro biz writers


Many people in the corporate world want to improve their professional communication.

When you choose a blog niche in the business writing category, your goal is to show your audience how to write better letters, proposals, memos, reports, and emails.

For monetization, you can do affiliate marketing by promoting business writing tools such as proofreading tools and readability tools to your audience, or you can create and sell business writing courses to individuals and companies

David Speaker is one example of a blogger who is doing well in this niche through his blog make money in this niche through ads.


3. Make Money Online

Smart passive income - Pat Flynn


There is a myriad of ways to make money online and many people can’t wait to learn about them.

Having said that, this niche can be a little bit tricky for new bloggers. By default, people would expect you to be already making money online for you to be in a position to teach them how to do it. If you have not made any yet, no one will take you seriously.

The best way to approach it is to let your blog be about you documenting your journey to making money online and sharing your experiences from the first day.

Pat Flynn of Smart Passive Income and Mitchell Gardner of Making Sense of Cents are household names in this niche who make  7-figure incomes every year through affiliate sales and selling their own products.

Pat made $2,171,652 between August 2016 and July 2017. Mitchell makes more than $100,000 every month.





This is a holy grail because the technology industry is thriving. Tech companies are churning out new products almost on a daily basis and tech freaks are always searching for the latest and hottest tech news.

The best part about this niche is that it is broad and you can niche down further.  For instance, you can run a successful blog by just reviewing smartphones and making affiliate sales.

TechCrunch is one of the top go-to places for the latest tech news and the site was already raking in $10 million per year by 2010.


5. Travel writing

Alex In Wanderland - logo


Are you passionate about travelling?

You can make lots of money by documenting your travel experiences.

Some of the ways that you can monetize your blog are through banner ads, affiliate links to travel gears, and by writing sponsored posts in which you include a link to a client’s company.

Some travel bloggers are even paid to travel. Isn’t that fun?

One thriving blog in this niche is Alex in Wanderland started by Alex, a native New Yorker, in 2009. Interesting enough she has had no permanent address since 2011, the years she started traveling on a full-time basis.

Alex was making up to $8,000 per month in 2016 and her income levels are growing.


6. Food

Kalyn Kitchen's


You can attract massive traffic to a food blog from people looking for recipes.

However, you need to be creative in order to make money since most people visiting food blogs aren’t necessarily looking to buy something.

Apart from displaying third-party ads on your blog, you can think about creating your own cookbook and selling it to your audience.

Another great way to monetize your blog is through commissions by reviewing and promoting restaurant in your area.

Kalyn Denny of Kalyn’s Kitchen earns a full-time income from her blog which she started in 2005 to share her low-carb recipes with her audience.


7. Health and Fitness

nerd fitness-logo


It’s the 21st Century and people are more conscious about their health and general fitness than ever before.

Millions of people are looking for weight loss solutions and work out plans. Many others want to know how to lead healthy lifestyles.

There are also thousands of affiliate products in this niche that you can recommend to people actively looking for solutions.  You’ll hardly run out of content if you choose a blog niche in health and fitness.

Steve Kamp’s Nerd Fitness is very popular because it appeals to the many people who want to start working out and have fun doing it.

Another great blog in this industry is the Fit Bottomed Girls which was started by Erin Whitehead and Jennifer Walters in 2008 and provides workout plans and fitness tips to females.


8. Education

tech savvy educator


If you are an educator, starting an education blog is something you should seriously consider. The supplementary education market is huge and learning never really ends. Does it?

You can target educators, parents or students with resources such as lesson plans, online courses, educational tips, unit guides and also join affiliate programs for products that you believe can help your audience.

Ben Rimes has made a name for himself in this niche by teaching educators how to integrate technology in the classroom through his blog The Tech Savvy Educator.


9. Dating and relationship

urban dater-logo


There are always people out there who can identify and even learn from your dating experiences.

There are also different categories of people looking for dating and relationship advice. To sample a few, there are people actively looking for partners, people looking for tips to spice up their love lives and, people looking for advice to move on from failed relationships.

In other words, you can hardly go wrong with this one.

The Urban Dater, run by Alex Vasquez, receives thousands of views per day and makes money through banner ads and sponsored posts.


10. Self-Improvement

Emotional machine logo


People want to be better versions of themselves and achieve greater success in all sphere of their lives. That’s why when you choose a blog niche such as self-improvement, you pick something that’s so big.

However, you are unlikely to find success if you take a broad approach. Be very specific about your audience, and take a genuine interest in trying to make a difference in their lives.

Bloggers that choose a blog niche here find great success when they are able to create their own products such as online courses, e-books and video tutorials and sell to their audience.

Steve Handel of The Emotion Machine blogs about psychology and self-improvement and makes money from his books, coaching and donations from his audience.


11. Hobbies and interests

nerdy farm wife


If you are a serial hobbyist, you can find an audience to share your hobbies ideas and profit from it.

Hobbies and interests are good diversions from the humdrum of daily routines and many people are looking for new ideas to help them relax and reduce their stress levels.

Hobbies can also help people build new skills, unveil hidden talents or even make extra income.

A good example of a blogger earning a full-time income from selling resources about her money-making hobbies is Jan Berry of The Nerdy Farm Wife.


12. Pet care



There are about 70 million pet dogs and 74 million pet cats in America alone. The figures in many other countries are also very impressive.

People who have pets and people thinking about getting pets would benefit from a pet wellness blog.

Kelsie McKenzie of Its Dog or Nothing has been in this space for a while and blogs about the well-being of Pyrenees. Her money comes from banner ads and affiliate marketing.


 13. Sports

goal sports


There’s incredible potential in this niche due to the sheer number of sports fans around the world.

To give you some figures, football (soccer) alone has over 3.5 billion fans. Cricket, field hockey and tennis have each got more than a billion fans. All these people go online looking for the latest news about their favorite teams and opponents.

Some of the details that sports fans are interested in are team fixtures, team results, player stats, player transfer news, and league standings.

I’d advise you to choose a blog niche in only one type of sport if you choose to get into this niche. is one of the biggest football blogs and its revenue streams come from ads. The site is worth in excess of $433 million.


14. Fashion and Beauty

cult of pretty


Fashion and beauty are related though you may choose to niche down to one of them. And there is a lot of money to be made here through affiliate marketing of both beauty and fashion products and ads.

That being said, success in this niche has more to do with your personality rather than your writing skills. People with outgoing personalities usually fare better.

Visuals are crucial and creating a YouTube and Instagram account for your blog will get you more visitors.

Cult of Pretty is a successful beauty blog run by Ann Colville Somma who promotes beauty products to her large audience.


15. Entertainment

buzzfeed logo


Can you imagine life without entertainment? It certainly would be very boring.

We all need something to spice up our lives and a good laugh every once in a while.

From celebrity gossip to games, movies, music, memes and jokes, there is just so much to blog about in this niche.

The best part of this niche is that if your content is good, it can go viral and receive millions of views from people all over the world.

The key to succeeding here is to generate huge traffic with your content and then generate revenue through various forms of online advertising.

Buzzfeed is one of the most visited sites in this niche and it makes millions of dollar every year through advertisements. The blog is worth around $850 million.



The main takeaway from this post is: you can find success in virtually any niche.

Every blogger or blog I mentioned started from zero and made it to the top and there is no reason why you shouldn’t be able to follow the same path.

You just need to choose a blog niche that you love and device a serious game plan.

As a rule of thumb, go for a niche for which passes the following checklist.

Are you passionate about it?

Is it profitable?

Are you knowledgeable about it?

Can you offer your audience something better than your competitors?


Do you know other people who are successful in their blogging niche of choice? Give praise to them in the comments below


  1. Reply

    I can’t wait to launch my blog now!

    • Reply

      I wish you success Samuel. I hope you choose a niche that you’re passionate about.

      Mercy Mmbone.

    • Mercy MmboneBoniface Mwangi Kimani
    • March 30, 2018

    I am delighted.Hope to start my own blog soon. Thanks for your enlightenment.

    • Mercy MmboneFasiha
    • June 15, 2019

    Hi Mercy! Thank you for providing such a knowledge post on selecting niche. I am also planning to start my blog soon.

    • Reply

      Hi Fasih,

      Thanks for reading this post and I’m glad you found it resourceful. I look forward to following your blog as soon as it goes live.

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